Projects

To maximize engagement around Clare V.'s Holiday Catalog launch, I developed a content strategy that extended the impact of the catalog shoot across digital platforms. I directed, filmed, and edited a behind-the-scenes video that aligned with the brand’s holiday marketing goals, creating an immersive experience that complemented the catalog. The video was strategically repurposed across Instagram, TikTok, and paid ads, reinforcing brand identity and driving excitement beyond traditional print.

Using documentary-style videography, I captured engaging moments from a live event, directing and editing in real-time to showcase the energy and excitement of the experience. By polishing and posting within the first few hours, the content drove immediate foot traffic for the following days while generating excitement within our community. This fast-turnaround strategy ensured maximum visibility and engagement, reinforcing the power of real-time content creation in social media marketing.

To build excitement for one of Clare V.'s biggest events of the year, I leveraged storytelling and behind-the-scenes brand history to craft a high-performing Instagram Reel that successfully drove awareness for the upcoming sample sale. I researched, sourced archival footage, shot new content, and edited the piece to create a compelling narrative that engaged our community. The strategy focused on blending nostalgia, exclusivity, and event details to generate anticipation and maximize engagement. This Reel became one of our top-performing posts of the year, reinforcing the power of strategic storytelling in social media.

The Grande Fanny is one of Clare V.'s all-time best-selling bags. I produced an Instagram Live, Le Cute Show, to celebrate this iconic piece, then repurposed the footage to create a high-performing TikTok and Instagram Reel. The clip went viral with over 800K views and became one of our most successful ads of the year, fueling demand and driving sales through compelling, community-driven content.

To enhance brand awareness and increase foot traffic to Clare V. stores, I styled, filmed, and edited engaging video content showcasing the in-store experience. The clips highlighted new collections, curated product merchandising, and the brand’s unique retail atmosphere, reinforcing Clare V.'s identity both online and in-store. This content was strategically shared across social media platforms to encourage visits, bridge the gap between digital engagement and physical retail, and drive customer interaction.

I conceptualized, styled, filmed, and edited a compelling video campaign to support the launch of a new product designed to upsell a new category and drive repeat purchases. The video was strategically crafted to engage first-time buyers and convert them into returning customers, reinforcing brand loyalty. By optimizing the content for Instagram, TikTok, and Pinterest, the campaign extended its reach, driving awareness and sales across multiple platforms.